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Vevo 2016 Logo.svg
Type of business Joint venture
Type of site
Founded December 8, 2009; 7 years ago
Headquarters New York City, New York, U.S.
Australia, Brazil, Canada, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, South Korea, Spain, Thailand, United Kingdom, United States
Owner Universal Music Group
Sony Music Entertainment
Warner Music Group
Abu Dhabi Media
CEO Erik Huggers
Net income US$ 760 million (2013)
Alexa rank Decrease 8,442 (February 2017)
Current status Active
Vevo (/ˈviːvoʊ/; VEE-voh), an acronym for 'video evolution', is an American multinational video hosting service founded on December 8, 2009, as a joint venture between the "big three" record companies, Universal Music Group (UMG), Sony Music Entertainment (SME) and Warner Music Group (WMG).
Vevo only hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website, with Google and Vevo sharing advertising and similar benefits. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now Viacom Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from Warner Music Group, and its deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music eligible for licensing for Vevo.
Vevo's original wordmark, used from December 2009 until March 2013.
Vevo's second logo, used from March 2013 until July 2016.
The concept for Vevo was described as being a streaming service for music videos (similar to the streaming service Hulu, a streaming service for movies and TV shows after they air), with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States, overtaking MySpace Music.
In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.
On March 15, 2013, Vevo launched Vevo TV, internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries. After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music). Vevo shut down the service during the first half of 2016 as part of a site wide redesign.
Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Viacom Media Networks. Music videos would play twice within an hour and original programming, such as Top 10 Now and Vevo Lift, would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile apps continued to run the channel until they were relaunched later that year .